The study analyzed the 2016 programming of the biggest FTA television channels in the country - that is, Band, CNT, Globo, Record, RedeTV!, SBT, TV Brasil, TV Cultura and TV Gazeta - and found that more than one fifth of it is dedicated to religious content.

This number is much higher than other genres - news represent 16%, series 12%, varieties 7% and 6% sales over the phone. Nevertheless, this result would have been even greater, had regional programming been considered as well.

The report shows also a breakdown per channel:

CNT – 89.6%
RedeTV! – 43,7%
Record – 22,9%
Band – 16,2%
Gazeta – 15.7%
TV Brasil – 1,5%
Globo – 0,6%
Cultura – 0,6%
SBT – 0

If we tally the hours up - considering only these 9 channels -, we see that 16,758 hours and 37 minutes of religious programming were aired on Brazilian FTA channels in 2016.

The full report, in Portuguese, can be found here.

What is your take on that? Is it surprising? Leave a comment below and let us know!